Nowadays there’s a website for pretty much everything you can imagine. However, not all websites are built the same. When you visit a poorly made website, you can tell. There’s just something about it that doesn’t sit right with you. It doesn’t feel user-friendly or intuitive and navigating the site feels like a larger job than actually hopping into your car and driving to the shop itself. But what exactly brings about these feelings of strain?
Content
Possibly one of the most important things about your website is the content. If you click on a link to a website and it takes you to a webpage that has little to no content, you’d likely be instantly put off from visiting or using the website.
Frequently, people visit websites to access information or find out about a business. If there is no content provided, or if the content provided is subpar, visitors will be discouraged from using the web page or revisiting it. This doesn’t just apply to the quality of information present on your website, but also to the images. Beauty may be in the eye of the beholder, but I don’t think anyone likes unattractive and garish images.
Poor or lack of content isn’t just harmful for raising your visitor numbers, but it is also terrible for your SEO. This means that when people search for topics or products related to your website, Google won’t promote your website and put it at the top of the search engine results page. This will further worsen your website’s performance
Navigation
Another paramount aspect of your site’s performance and effectiveness is its navigation. Having poor site navigation is likely to frustrate your visitor and discourage them from exploring your website.
Not only this, but with poor navigation, you are hiding content that you want visitors to see. How do you expect visitors to find out about your brand-new range of teapots or new sock line if they can’t access them or the page that advertises them?
People don’t want to put in vast amounts of effort to access your products, you have to give people something to buy.
Responsiveness
Another key aspect that dictates poor web design is its responsiveness. In today’s day and age people access the internet majorly by handheld devices, such as mobile phones. In fact, over half of all internet traffic comes from mobile phones. If you have a website and it isn’t accessible by mobile phone, because it doesn’t display properly or because certain features won’t work on handheld devices, you are severely decreasing the number of people that will visit your website.
Access due to lack of responsiveness isn’t your only problem in this case. Due to the popularity of accessing the internet from your mobile phone, Google actually includes responsiveness in its page rank algorithm to determine where your website will sit on the search engine results page. If your web page ends up lower down on the results page, it will further decrease the number of visits your website receives
Making a good website is a difficult task, but hopefully, you now have a better idea of what should be avoided during the creation process. If you aren’t up for creating a website yourself or want to know that your website will be great, give us a go. We promise you won’t be disappointed
