The beauty of minimalist graphic design is that it can be achieved using the most basic software and tools, yet it is so effective and stylish. When done right, minimalist graphic design soars high above other art design trends, reaching all industries, from film, video games and the internet, to art and fashion. Here we look at the art of minimalist graphic design and why it remains such a popular and influential design trend.
Less is More
We have all heard the phrase ‘Less is more’ – it sums up minimalism’s key appeal. Though it is frequently used, minimalist graphic design is less of a visual impact than other styles and is more of a concept. It prioritises only the essential elements, basic shapes and very few colours to make a subtle yet stylish design. Mastering the art of minimalist graphic design is a precious skill for any aspiring visual or graphic designer.
Minimalist Graphic Design Tips
Make the Basics Work
As mentioned above, minimalist design centres on the essential elements of design. With website design, this means using only the colours and shapes you need. Do not include unnecessary visuals and graphics that will draw away from the key elements and distract the user. The idea is to convey the brand or message to the viewer without overwhelming them with graphics and fancy features.
A Good Balance
It can be challenging to ensure everything harmonises on a web page visually. With minimalist design, fewer elements mean you can spot anything that does not harmonise. This is why a grid system can be a designer’s friend when using this design style. It can help to distribute everything and keep an equal balance. Your creativity can come to life with a grid layout while ensuring everything lines up attractively.
Limit Your Colour Palette
Minimalist design uses large white areas to draw attention to the main design. This enhances the importance of the design and colour choice, so you should choose colours that fit the tone and not mix too many. Selecting two or three colours that work well together will help bring the desired feeling to the page. A great way to create an eye-catching design is by using extreme contrast, which works wonderfully on pages with minimal visuals as it makes the page easy to navigate and it is clear where the eye should be.
The Right Typography
Simple, easy to read and aesthetically pleasing font sits at the heart of minimalist graphic design. There is a time for using unique fonts and a whirlpool of colours, but minimalist design is not it. That does not mean you can not be creative with your typography; you just need it to work with the minimalist style. Using different font sizes for different page sections is an excellent way of breaking it up and retaining an engaging yet minimal tone.
Stylistic Design incorporates many design trends to ensure we deliver professional and bespoke design to each customer. Contact our friendly team today.
