The design that Gen Z responds to reflects their ideals and preferences, making them the most diverse generation to date. In order to produce work that appeals to Generation Z, designers must recognise their distinctive qualities. This blog looks at design that speaks to Gen Z (those born between 1997-2012) as many enter adulthood.
How Gen Z Differs from Previous Generations
Generation Z is very visual – They’ve had endless photos and films to watch growing up, so they’re highly perceptive. Designers must produce visually captivating designs. Examples of this are using vivid fonts, striking colours, and exquisite artwork.
Gen Z is a values-based group – They have strong beliefs about social justice and want to support companies that share those beliefs. Designers need to think about how their work might support diversity and inclusivity.
Authenticity – It’s important to be sincere in your design. Clichés should be avoided, and your language and imagery should be true to your brand.
Design Elements That Connect With Gen Z
Vibrant, Vivid Colours
Gen Z is a huge fan of vibrant, uplifting, eye-catching hues like neon and pastel.
Dynamic Typography
Graphics that are lively and expressive. Designers might experiment with multiple fonts, sizes, and colours to create dynamic typographic compositions.
Element of nostalgia
Gen Z harbours strong feelings for the past. Designers can capitalise on this nostalgia by including pop culture allusions, old fonts, and retro colours.
Genuine visuals
The diversity and ideals of Generation Z should be reflected in authentic imagery used by designers.
Interactive elements
Generation Z is accustomed to using digital devices to interact. By adding interactive components like animations, films, and augmented reality, designers can enhance the engagement of their designs.
Brands That Create Gen Z-Friendly Design
- Nike – The brand’s designs are audacious, vibrant, and true to its principles. Nike also does a fantastic job of combining interactive features into their designs, as seen with their platform for customising shoes.
- Glossier – The brand’s designs are inclusive, uncomplicated, and tidy. In its marketing materials, Glossier also uses authentic language and imagery.
- Spotify – The company’s designs are modern, vibrant, and customised, allowing users to find and engage with music more easily.
These pointers can help designers produce content that appeals to Generation Z and aligns with their ideals.
Stylistic Design provide bespoke digital design services tailored to your business’s target audience. View our services here or contact a member of our team for information.
