Do you want a high-converting website that makes visitors like your business? Of course you do! There are some web design mistakes that can do the exact opposite. This blog looks at the ‘don’ts’ of website design.
Overly Complex Website Design
Overly complicated website designs are a common mistake at Insight. Designing a visually appealing website with lots of flashy features may be tempting, but a complex website design will confuse visitors and make it hard for them to find what they need. The most successful websites have clean, simple designs.
Simple, basic designs are more appealing than cluttered ones. Users form an opinion on a website’s appearance in 1/50 to 1/20 of a second! You have little time to persuade potential customers to stay. While a simple website design might boost usability, user engagement is equally crucial. Inspire visitors with straightforward design and appealing copy to convert them smoothly.
Slow Loading
Slow websites frustrate customers, who may leave before they load. People expect websites to load instantly in today’s fast-paced digital world. If your website loads slowly, you may lose customers. You can do things to speed up your website’s load time. These include:
Optimise and compress images. Large picture files slow down websites. Use picture compression to reduce file size without sacrificing quality. To optimise photos for the web, provide dimensions and formats.
Reduce unneeded scripts and images. Check your website and eliminate graphics or scripts that don’t improve user experience. Your page will load faster with fewer elements.
Limit plugins and functionality. Plugins can improve website functionality, but they can slow load time. Only employ necessary plugins and benefit your audience. To provide value without losing speed, leverage user research and data.
Mobile-unfriendly Website
Over half of website traffic comes from mobile devices. A mobile-unfriendly website can lose conversions, so it’s no surprise. A mobile-friendly website is vital for good conversion. You should test your website on multiple devices to ensure it looks beautiful and works well on all sizes.
Unclear Calls to Action
After reading the page, a call to action (CTA) instructs potential consumers what to do. Visitors to your website may not know how to proceed without obvious CTAs throughout your material. Customers may become confused and frustrated and leave your website without acting. They may also take the wrong step or become trapped clicking through sites without achieving their aim.
Navigation Issues
The last website design and digital marketing mistake that can kill conversions is unclear navigation. Visitors must swiftly and efficiently find what they need. Otherwise, people may get frustrated and quit your site without acting. Website navigation should be simple. Consider these crucial points:
- All navigation buttons should be identified and simple.
- Avoid overusing dropdown menus that create more mistakes.
- Avoid dead links. All site visits should end with a call to action, such as a sales page, contact form, or newsletter signup.
Stylistic Design are experts in website design and brand identification for businesses of all sizes. Visit our website or contact our friendly team for more information.
