The Cream Store

Project

Brand Identity

Sector

Fashion & Retail

A brand identity created fourteen years ago, still working as the business grows from one store to three.

Services

Creative

The brief

The Cream Store is an independent clothing and lifestyle retailer established in Nuneaton in 2005, stocking contemporary and streetwear brands from Carhartt WIP and Fred Perry to Edwin and Barbour. The founder, Manish Patel, had a background in graphic design and fashion, and had designed the original brand identity himself. He recognised that a professional studio would push it further and came to us for a full rebrand.

The thinking

Manish knew exactly what good looked like, which made the collaboration precise and efficient. We developed a complete brand identity that could sit comfortably alongside the premium brands The Cream Store carries while giving the business a presence of its own.

The outcome

The identity is still in use fourteen years later. The Cream Store has grown from a single shop in Nuneaton to a second location in Sheffield, with a third opening in Birmingham this year.

"Stylistic are expert collaborators. They took our concepts for Pick Me Up and made them a reality with total professionalism and a great eye for detail. They were patient, reactionary to our needs, and delivered a result that was spot on for the Somerset House brand."

Manish Patel, Founder, The Cream Store

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