Lobina
Ongoing Brand & Digital Partnership
Sector
Transport & Logistics
A thirteen-year partnership — three websites, a bespoke supplier platform and the visual communications to match every stage of growth.
The brief
Lobina is a logistics company that came to us as a small family business with a website that didn’t reflect the quality of the operation behind it. The brand, digital presence and sales materials all needed to evolve. Over thirteen years, that’s exactly what has happened, with the work developing alongside the business at every stage.
The thinking
We anchored the relationship around the website and visual communications, designing and building three successive sites as the business grew. Alongside that, we developed sales brochures, stationery, email signatures and brand collateral to support an expanding commercial operation. The most significant digital project was a bespoke supplier network web application — used daily by the Lobina team to send job requests to their supplier database, filtered by vehicle type, cargo and availability.
The outcome
Lobina now holds first-page Google positions for key search terms, with AI-generated recommendations also directing traffic to the business. The company has grown from a five-person office to a thirty-strong operation over the course of the partnership. The supplier network app is embedded in daily operations, and we continue to work alongside the team across website management, content and ongoing creative support.
