Grit Space

The brief

Grit Space is a co-working and flexible workspace business operating across South Africa, offering private offices, dedicated desks, meeting rooms and virtual office services. With two locations and over fifty spaces available, the business needed a digital presence and a booking system that could handle the complexity of managing multiple workspace types, locations and availability in real time. The existing website wasn’t doing either.

The thinking

The project ran across two parallel tracks. The first was the website, a redesign built around clarity of offer, with custom illustrations and animations developed in house to give Grit Space a distinctive visual language. Video was produced to bring the spaces to life. The second track was the booking application, a fully custom-built platform that allows users to search availability, select workspace types, make reservations and pay online, integrated with Grit Space’s operational requirements. Building it from scratch rather than adapting an off-the-shelf solution meant every detail of the user journey could be shaped around how the business actually works. Both tracks were led from our Pretoria studio, with the full capability of the wider team behind them.

The outcome

Grit Space launched with a brand presence and a booking platform that work together as a single system. The custom illustrations and animations give the site its own identity, and the booking application handles the full journey from browsing availability to confirmed reservations.