Project
Gigi Bottega
Brand Refresh & eCommerce
Sector
Fashion & Retail
A modernised brand and eCommerce platform for a high-end independent fashion store, extending its reach internationally.
The brief
Gigi Bottega is a high-end independent fashion retailer based in Nottingham, stocking contemporary designers and luxury brands. Gabriella, the owner, came to us through our work with Bar Gigi. The existing logo needed refreshing and the business needed a fully modern eCommerce platform to complement the bricks-and-mortar store and reach customers beyond Nottingham.
The thinking
We refreshed the brand identity, modernising the logo while retaining its character, and designed and built a full eCommerce website. The site needed to reflect the quality of the in-store experience and present the product range in a way that could compete alongside established online fashion retailers.
The outcome
The eCommerce site has driven online sales and expanded the reach of the business well beyond Nottingham, with orders now coming in internationally. The refreshed brand identity works consistently across the physical store and the digital platform.
