So, you have a website. Perhaps you’re the owner of a small business, maybe you own a large and very successful business, or you might be just a hobbyist. However, when you search for your website, or things related to it, you just don’t see it appear on the search results page. Why is that? Well, it’s most likely because your website isn’t organically search engine optimised.
You may be wondering what organic search engine optimisation (SEO) is, allow us to elaborate. Organic SEO is an online marketing strategy that consists of many other sub-strategies that assist in boosting your website’s ranking on the search results page, and helps you reach the top of all unpaid search results. The ranking of your website will be based upon factors like relevance to the search term.
Now that you know what Organic SEO is, why are we even talking about it? Well, simply because it is important. If you have an online business (whether it is small or large) organic SEO is paramount to improving your business and ensuring its success. This is because an astronomical 75% of searchers don’t navigate past the first page of results. This means that if your website for your online business doesn’t make it to the first page of the search engine, you are missing out on an enormous proportion of potential customers and thus income. If you’re not on the front page, you’re just giving away revenue
You may be curious as to how SEO actually works, well before you know that, it is important to know the reason behind it. SEO works the way it does ro make sure that every time someone searches for something online, they always get information and products that are related to their search. Not only that, it is important for search engine providers (like Google) that the experience for the user is the best it can be on the webpage.
Okay, now that you know a little bit about the reason behind it, let’s talk about strategies used and how it works.
Search engines like Google use algorithms or rules that determine the best results for you based on what you have searched. These algorithms are very complicated and take a great number of parameters and factors to determine the rankings. So what are some of the strategies used to achieve this?
keyword research – This involves researching key terms and phrases related to your website and business, so that when search engines analyse your website it will be more likely to correctly categorise your website correctly and rank your website highly when someone searches related terms.
Creating an internal linking profile – Make sure that the pages on your website have links to other pages on your site. This will enable search bots to be better able to navigate through your website and accurately and thoroughly index your site.
Content creation – Being sure to create a multitude of content that includes relevant keywords. In addition to this, creating captivating images, videos and infographics to encourage visitors to engage with your page and hold their attention longer.
After reading this and learning more about organic SEO, we hope you realise how essential it is for your website and online business. Organic SEO may be essential, but it is just as important that it is done right. If you know what you’re doing, by all means do it yourself. However, if you’re unsure about it, we at Stylistic would be more than happy to give you a helping hand. We at Stylistic are masters of organic SEO, our service is so successful that we had to create another business for it.
If you want to increase traffic to your website and increase sales for your online business, organic SEO is the way to go
