Pay Per Click and SEO both play integral roles in business marketing, but they are different. PPC relates to advertising, whereas SEO involves advertising, search rankings and overall online visibility. This blog looks at how to decide where to invest your time regarding PPC and SEO and which one may best serve your business.
What is Pay Per Click ?
PPC stands for pay per click. Google Ads is Google’s PPC advertising tool, and it lets businesses bid on keywords for a chance to show adverts in Google search results. You are only charged when an ad results in a click or call through to your business, and ads can be targeted at any time to ensure they reach the right audience. Elements that can be tweaked include location and interests. You can also tailor them to reflect specific deals, products, seasonal offers and events.
You can also use Google Ads to promote your company on relevant websites in GDN (Google Display Network). GDN consists of thousands of sites worldwide, helping you reach a broader audience. You can choose the types of sites you want your ads to run on and tweak your ad campaigns as needed.
What is SEO?
SEO stands for search engine optimisation and ensures your business website has strong and relevant content, links, design and features to boost its digital visibility. This helps the website appear higher on search engines when users search applicable terms.
How to Improve Your SEO
There are several key things you can do to improve your SEO. These include the following:
- Use keywords that are relevant and searchable
- Ensure your site is user-friendly
- Make sure your site is mobile-friendly so people can easily access it on the go
- Refresh and update your content regularly
- Ensure all site links are working and quick-loading
There is a lot more to SEO, but these steps above are the basic, minimum steps to take in order to implement it successfully.
Should I Invest in PPC or SEO?
The answer is that it depends on your goal, as PPC and SEO help businesses differently. SEO is integral for online presence and marketing as it helps your site appear in searches and reach the right audience. However, it takes time for optimisation to develop and achieve the desired results. PPC ads allow you to reach your target audience with customised ads instantly.
If you want to drive high traffic volumes to your site quickly in the short term, then PPC is a great tool. SEO is more effective for long-term digital presence and brand building but requires time and money.
Stylistic Design understands that every business has different targets. We help implement bespoke online marketing strategies to serve your business goals. Contact our friendly team for more information about our services.
