Fleetwood Heir Hunting
Brand Launch & Ongoing Marketing Partnership
Sector
Financial & Legal
A business built from scratch with a bespoke estate search platform at the centre of its operation.
The brief
Fleetwood Heir Hunting was a new business spun off from an existing probate services company when the founders identified an opportunity in tracing rightful heirs to unclaimed estates. They needed everything from day one: brand identity, website, marketing materials and a digital platform that would sit at the heart of how the business operated.
The thinking
We built the brand from the ground up, developing the identity, website, business cards, letterheads, brochures and leaflets to launch the business into a competitive and specialist market. The most significant piece of work was a bespoke membership portal that enables heir hunters and other professionals to create an account and search full details of unclaimed estates across the UK. We also provided ongoing search engine optimisation and managed the broader marketing strategy to build visibility in a sector where trust and credibility are essential.
The outcome
Fleetwood has grown into a well-established heir hunting company with over 40 years combined experience across the team. The membership platform remains central to the business, the brand identity is still in use, and we continue to provide ongoing marketing support. The work we put in place from the start has been a measurable part of their success.
