Luigi Lobina
Personal Brand, Content & Social Media
Sector
Start-ups & Venturers
A personal brand built from zero, generating leads for the business behind it within six months.
The brief
Luigi Lobina is the managing director of a family logistics business. He wanted to build a personal brand around the reality of scaling a company while keeping family at the centre of it. The content needed to be authentic, showing the genuine pressures and messiness of growing a business rather than polished success stories. We needed to develop the brand, create the content and establish the channels from scratch.
The thinking
We developed the brand identity and visual tone, then filmed and recorded both long-form and short-form content with Luigi. We managed the social media posting, wrote the copy and ran the channels across Instagram, TikTok and YouTube. The project was designed from the start to be transferable. We worked closely with Luigi to establish the brand clearly enough that his in-house marketing team could take over the day-to-day running, with us continuing to support on technical aspects and brand assets.
The outcome
The accounts went from zero to 1,600 Instagram followers in the first six months, with over 4,400 followers and 13,800 likes on TikTok and a growing YouTube subscriber base. The numbers continue to increase. More significantly, the personal brand has generated inbound leads for the main logistics business and is becoming a commercial channel in its own right. The in-house team now manage the daily output, with Stylistic providing ongoing support.
