Sankara Imports
Dual-Market eCommerce Platform
Sector
Ethical & Environmental
Two eCommerce sites for two markets, built from one cohesive brand.
The brief
Sankara Imports is an ethically traded handicraft business sourcing directly from artisans in India, Nepal and Turkey. The company operates physical shops in Hitchin in the UK and Seattle in the USA, with a percentage of every purchase donated to charities connected to the artisans who made the products. They came to us with a self-built website that wasn’t reflecting the quality of the offer or converting visitors into customers. The business needed two eCommerce sites, one for each market, with different product ranges but a consistent brand.
The thinking
We designed and built the US site first, then duplicated the structure for the UK market with its own product range and regional setup. Both sites share the same visual language and brand identity, so a customer moving between the two experiences the same business. The challenge was maintaining that consistency while accounting for the practical differences between the two markets.
The outcome
Both sites are live and trading. Traffic has increased and conversion rates have improved on the previous self-built sites, with a measurable uplift in sales across both markets.
